Thursday, October 10, 2019
Licensed Casino Gambling Essay
Individual effects: Is gambling generally harmful to the individual gambler?| Yes * Gambling is irrational and reckless and should, therefore, be regulated by the government. There may be the possibility of winning a big prize, but the overwhelming likelihood is that a gambler will lose money. This is ensured by the fact that Casinos are profit-minded organizations, and calculate their odds so that they will always make a profit. Because gamblers are always likely to lose and suffer as a result, the activity can be seen in many ways as an irrational engagement.Gambling attracts people with little money who are desperate for a windfall. These are the people who can least afford to lose money. They should be protected from the temptation to gamble.| NoContention that the general individual losses from gambling are justified by it being a fun and leisurely activity worth ââ¬Å"payingâ⬠for: Gamblers know that, overall, they are likely to lose money. They gamble because it is a lei sure pursuit that they enjoy. There is nothing irrational about this. Some people get an enjoyable thrill from the remote possibility that they might win a huge prize ââ¬â even if they lose, they enjoy the experience. Some forms of gambling are highly sociable. For example, many people go to bingo halls to spend time with friends. Society accepts people spending (ââ¬Å"wastingâ⬠?) money on other leisure pursuits with no material benefits (e.g. cinema tickets, watching sport) ââ¬â gambling should not be any different. It is patronizing to suggest that people, including those on low incomes, should not be able to choose how they spend their money. * Psychological benefits of gambling: Some argue that gambling offers psychological benefits. The psychological benefits may include: 1. A feeling of control (which some describe as God-like). 2. Confidence that extends from feelings of executive control in decision-making. 3. Benefits in the ability to psycho-analyze other peoples thoughts, and placing mone yed interests and incentives behind the results of such psycho-analysis.[1] 4. Total engagement and ââ¬Å"peak experienceâ⬠. ââ¬Å"It provides the gambler with ââ¬Ëpeak experience,ââ¬â¢ that godlike feeling when all of oneââ¬â¢s physical and emotional senses are ââ¬Ëgo.'â⬠[2] 5. The release from daily tension. 6. Feelings of exercising ââ¬Å"ââ¬Ëthe adventurer within usââ¬â¢ ââ¬â that part of ourselves which lusts for change, the wooing of the unknown, change, danger, all that is newâ⬠¦It is part of what makes us human.â⬠[3] 7. Feelings of engaging in a ubiquitous, historical human tradition. 8. Emotions of non-conformity and freedom. One source quoted a gambler who said, ââ¬Å"All day long you do what them dumb bastard supervisors tell you. Donââ¬â¢t make no difference whether it makes sense or not. Sometimes you just gotta get out of line.â⬠[4] * Gambling increases individual efficiency: Studies show that, contrary to popular belief, gambling is by and large beneficial to the gambler and increases rather than decreases his efficiency. It is beneficial in that it stimulates, offers hope, allows decision making, and, in many cases,| Crime effects: Does gambling cause an increase in various kinds of related criminal activities?| [][Edit]Yes * Casinos are often a ssociated with criminal activity. Drug dealers and prostitutes operate near casinos ââ¬â they know that there are a large number of potential clients in the area. Casinos can therefore be devastating to neighborhoods.| [][Edit]No * People committing crimes should be prosecuted. The existence of criminals does not make nearby businesses (including casinos) immoral. It is perverse to punish people who just want to gamble (and not take drugs or use prostitutes) by taking away their chance to do so.| Bad industry? Are casinos an industry with bad merit? Is nothing of value produced by casinos?| Yes * Casinos donââ¬â¢t produce any ââ¬Å"productâ⬠: Many contend that gambling is inappropriate because it does not generate any tangible product. One commentators says that gambling ââ¬Å"is an ethereal substanceââ¬âââ¬Å"a biological substanceâ⬠ââ¬âthat produces ââ¬Å"highsâ⬠¦generated usually by anticipation.â⬠[5]| No * Contention that casinos are involved in the entertainment business, and need not produce a tangible product: Gambling is a form of entertainment that is similar to many other forms of entertainment; the objective is merely to foster a desired emotional response from the audience. Movies, theater, fair-grounds, concerts, sporting-events, and casinos are all similar in that their primary function is to foster an environment of entertainment. That is their ââ¬Å"productâ⬠, which need not be physical in order to be viewed as valuable.| Addiction: Is gambling commonly addictive, and would this be a reason for regulating it?| Yes * Gambling is addictive. Many people end up gambling to try to recover money they have already lost. This is known as ââ¬Ëchasing lossesââ¬â¢. It results in people staking more and more money, most of which they will lose. Gambling addicts often turn to crime to feed their addiction. Addiction is highly damaging to families, since gamblers will spend whatever money they can on gambling. People start to gamble without thinking that they will become addicted. Once they become addicted, it is too late. As with drugs, it is better to ban gambling to stop people getting started in the first place. * Analogy that gambling truly is like a drug, and should be treated as a controlled substance: * It is ââ¬Å"drug-likeâ⬠in the way that it dramatically utilizes human chemicals: William M. Th ompson, ââ¬Å"Gambling: A Controlled Substanceâ⬠, PBS Interview, 1994 ââ¬â ââ¬Å"Is the comparison of drugs and gambling unfair? Consider the words of Thomas R. Oââ¬â¢Brien, formerly Director of Gaming Enforcement for the state of New Jersey. In 1984 he told a conference on gambling that the success of Atlantic City was tied to how well it sold its ââ¬Ëonly products.ââ¬â¢ He then said: ââ¬ËThat product is not entertainment or recreation or leisure. Itââ¬â¢s really adrenaline: a biological substance capable of producing excitementââ¬âhighs and generated usually by anticipation or expectation of a future event, especially when the outcome of that event is in doubt.ââ¬â¢ According to chief regulator of the industry, gambling was not only a drug, but a mind-altering drug.â⬠* The addictive and destructive nature of gambling is also drug-like:William M. Thompson, ââ¬Å"Gambling: A Controlled Substanceâ⬠, PBS Interview, 1994 ââ¬â ââ¬Å"Where governments do not prohibit, the majority can exercise self-control. Seventy-five percent gamble responsibly. They find it an entertaining diversion. But another 20 percent overindulge. They incur debts that impair abilities to support their families, unless they stop. Usually they can. Four percent cannot stop without intervention of others. Then there are the one-half to one percent (and these are conservative estimates) who fall into destructive behaviors when exposed to gambling. Families are destroyed, friendships broken, employment disrupted. Cycles of deception and crime lead to ruined livesââ¬âand in many cases, suicide.â⬠| No * Contention that gambling is not physically addictive: Unlike drugs, gambling is not physically addictive. It is only psychologically addictive in some people. Only a small percentage of gamblers have an addiction. Many more get enjoyment from gambling without problems ââ¬â why should these people suffer because a few others get addicted? The risks of gambling addiction are well known. People can make a conscious choice to start gambling, and are aware of the risks of addiction. Treatment programmes can address the problems of those who are addicted.| Economic harm? Do casinos casinos cause economic harm or provide very few economic benefits?| Yes * The long-term economic negatives outweigh the short-term economic gains: John Warren Kind, ââ¬Å"The Business-Economic Impacts of Licensed Casino Gambling in West Virginia: Short-Term Gain but Long-Term Painâ⬠, PBS, 1994 ââ¬â ââ¬Å"While the dollars invested in various legalized gambling projects and the jobs initially created are evident, the industry has been criticized for inflating the positive economic impacts and trivializing or ignoring the negative impacts (Goodman 1994). The industryââ¬â¢s tendency to focus on specialized factors provides a distorted view of the localized economic positives, while ignoring the strategic business-economic costs to the state as a whole (such as West Virginia) and to different regions of the United States (California Governorââ¬â¢s Office 1992, Kindt 1995). In 1994, all of the various experts who testified before the U.S. House of Representatives Committee on Small Business criticized the impacts that casino-style gambling activities inflict upon the criminal justice system, the social welfare, system, small businesses, and the economy (Congressional Hearing 1994). Utilizing legalized gambling activities as a strategy for economic development was thoroughly discredited during the hearing.â⬠* The actual economic benefits of casinos are exaggerated. They generally only create low-paid jobs for local people; the casino companies usually bring in managers from elsewhere. * There are too many economic ââ¬Å"exte rnalitiesâ⬠surrounding gambling, which nullify the benefits: * Crime ââ¬â * Risky behavior ââ¬â Compulsive gambling may foster poor, sometimes risky money-management habits. These habits may transfer over to other areas of the economy, where risky behaviors translate into a higher likelihood of loss in various markets. * Time consumption ââ¬â Compulsive gambling often entails significant time consumption, which detracts from more productive ends. * Jobs could be created through many other industries that cause fewer moral and practical problems (e.g. theme parks). * Any economic benefits would not matter, if the industry is deemed immoral: * Estimated losses from compulsive gambling: William M. Thompson, ââ¬Å"Gambling: A Controlled Substanceâ⬠, PBS Interview, 1994 ââ¬â ââ¬Å"Conservative numbers suggest it costs society $13,000 per year for each compulsive gambler. The losses include treatment costs, lost productivity, criminal activity and judicial costs. Estimating that widespread gambling across America would create one million compulsive gamblers, the resulting annual economic loss would exceed $13 billion.â⬠| No * Casinos cause money to be spent on transport infrastructure, which is very beneficial to economies: * Casinos help the tourism industry of a place: The jobs are not just in the casino itself. More jobs are created in hotels and other parts of the tourism industry. * Examples in which casinos have helped to regenerate many places that previously had considerable poverty and social problems: * Atlantic City. * New Jersey. * Legalized gambling on reservations is very important to Native American tribes: Anthony Pico, Chairman of the Viejas Indians, explains the benefits to his tribe of legalized gambling on his tribeââ¬â¢s reservation in a PBS interview.[6]| Social welfare effects: Are the charitable generations from gambling substantial, and can this go toward justifying their existence?| Yes * It is immoral for the state or charities to raise money by exploiting peopleââ¬â¢s stupidity and greed. * Gambling is regressive (this means that the poor pay a greater proportion of their income in tax than the rich). This is because poor people are more likely to gamble. Regressive taxation is deeply unfair. * ââ¬Å"Legalized gambling activities act as a regressive tax on the poorâ⬠(Clotfelter and Cook 1989). Specifically, the legalization of various forms of gambling activities makes ââ¬Å"poor people poorerâ⬠and can dramatically intensify many pre-existing social-welfare problems. Demographic analyses reveal that certain disadvantaged socioeconomic groups tend to gamble proportionately greater amounts of their overall income and marketing efforts, particularly by state lotteries, have allegedly been directed at these target groups.â⬠ââ¬â John Warren Kind, ââ¬Å"The Business-Economic Impacts of Licensed Casino Gambling in West Virginia: Short-Term Gain but Long-Term Painâ⬠, PBS, 1994 * Contention that education is harmed by gambling practices: Kind, PBS, 1994 ââ¬â ââ¬Å"Legalized gambling activities also negatively affect educationââ¬â both philosophically and fiscally (Better Government Association 1992; Clotfelter and Cook 1989). Adherence to a philosophy of making a living via gambling activities not only abrogates the perceived need for an education, but also reinforces economically unproductive activities (and is statistically impossible since the ââ¬Ëhouseââ¬â¢ always wins eventually). In states with legalized gambling activities which were initiated allegedly to bolster tax revenues to ââ¬Ëeducation,ââ¬â¢ the funding in ââ¬Ëreal dollarsââ¬â¢ has almost uniformly decreased.â⬠| No * Gambling is often used to raise money for the state or good causes. Charities use prize draws to raise funds:| Should online gambling be banned?| Yes * Internet gambling is especially dangerous. Someone can become addicted very easily ââ¬â they donââ¬â¢t even need to leave their home. This also means that they are gambling in private. They may therefore be less reluctant to wager very large sums they cannot afford. It is very hard to know the identity of an online gambler ââ¬â there have been several cases of people (including children) using stolen credit cards to gamble online. Online gambling may be hard to control but that is not a reason to try ââ¬â making an activity more difficult to pursue will still reduce the number of those who take it up. It is not impossible to put effective deterrent steps in place, such as the recent US ban on American banks processing credit card payments to internet ].| No * It is impossible to stop online gambling. When it has been banned, people have just used sites based in other countries. It is better to legalize and regulate online gambling than to drive gamblers to poorly-regulated foreign operators. Regulation can reduce the problems identified by the proposition. For example, online gamblers can be required to give personal details when registering (e.g. occupation, income). If this information suggests they are spending more than they can afford, the company can block their credit card. In any case, most online gamblers do not get addicted. Why should they be denied an activity that they enjoy?|
The Life of Alfred Binet
On July 8, 1857, Alfred Binet was born in Nice, France. He took a different tack than most psychologists of his day: he was interested in the workings of the normal mind rather than the pathology of mental illness. He wanted to find a way to measure the ability to think and reason, apart from education in any particular field (PBS, 1998). Over time, Binet became one of the most prominent psychologists in French history. After receiving his formal education in Nice and Paris, Binet became a lawyer. However, this profession did not please him. He became fascinated with the work of French neurologist Jean Martin Charcot, who was studying hypnosis. In 1878, he abandoned his law career and devoted himself to medical and scientific studies at the Salpà ªtriere Hospital in Paris, where Charcot was working. In 1884, Alfred married Laure Balbiani. Her father, E.G. Balbiani, was an embryologist at the College de France. Alfred was given the opportunity to work in his lab where his interest changed from comparative psychology to natural science. Research for his doctorate focused on the behavior, physiology, histology and anatomy of insects (Wolfe, 1973). While working in Dr. Balbianiâ⬠s lab, Binet wrote Animal Magnetism. Binetâ⬠s next area of interest was in the field of child psychology. He developed and tried a wide range of tests and puzzles on his own daughters Madeleine and Alice. It was through this study of his daughters that he began to discover the importance of attention span on the development of adult intelligence. It was at this point that he came to realize that individual differences had to be systematically explored before one could determine laws which would apply to all people (Pollack, 1995). Binet went on to became director of the Laboratory of Physiological Psychology at the Sorbonne in Paris. While at the Sorbonne, he founded the first French journal devoted to psychology, Lâ⬠Annee Psychologique. Binet used the journal to publish the results of his research studies. The journal is still in circulation. In 1900, Binet and Ferdinand Buisson established, La Societe Libre Pour Lâ⬠Etude Psychologique de Lâ⬠Enfant (The Free Society for the Psychological Study of Children), a Paris laboratory for child study and experimental teaching. It was later renamed La Societe Alfred Binet et Thedore Simon. The laboratoryâ⬠s concerns dealt with practical problems in the school setting. Parisian school authorities asked Binet to develop a method to identify children who were unable to learn at a normal rate. He went on to develop a method that could measure the intelligence of every child as dull, bright, or normal (Newland, 1998). Binet determined that complex problems, especially those involving abstract thinking, were best for separating the bright and dull students. Since problem-solving ability grows rapidly during childhood, Binet decided to make an age scale of intelligence. He chose tasks for each age level that could be performed by most youngsters of that age but that could not be done by the majority of children a year younger. In 1905, Binet and Theodore Simon published a scale of intelligence for children from 3 to 13. Binet hoped his test would be used to improve childrenâ⬠s education, but he also feared it would be used to label children and limit their opportunities (Myers, 1981). Since 1905, several adaptations and revisions of the Binet-Simon scales have been published all around the world. On October 18, 1911, while revising intelligence scales, he died. Despite his great achievements, he was never fully appreciated, especially by the French. His work was diverse, showing interest in the person as a whole. While Binet never provided any firm theories, his work was often the precursor of more detailed and profound research.
Wednesday, October 9, 2019
System analysis and design Article Example | Topics and Well Written Essays - 750 words
System analysis and design - Article Example On this basis, this paper focuses on analysis and critique of the functional and non-functional features of a sample information system via an account of petrol station sales management system. A water flow and entity relationship diagram used in the development of the proposed system has provided the basis of the whole analysis process (Shelly & Rosenblatt, 2012). The second phase, requirements specification, is clearly a very positive move in the strategic presentation of the system since it aided in ensuring that the right functional requirements were gathered. This information is highly fundamental in ensuring that this information system is efficient enough in performing the expected functionalities. The design process was about creation of graphical presentations of the targeted system. Implementation phase engrosses development of small independent modules of code that offered unique but related functionalities. In testing and integration, the individual modules were put together into one coherent component and then tested against the design diagrams. Lastly but certainly not the least, the operations and maintenance phase proved to be very important in the development of the Information system. Not only did this phase aid in delivering the final system but also played a huge in adding and removing features that had been spotted as erroneous (Shelly & Rosenblatt, 2012). It is vital to note that, although, the waterfall model offered a clear view and presentation of the system development process; it still delivered a considerable set of challenges. One of the most crucial challenges is that all the errors and omissions can only be rectified at the operations and maintenance phase (Shelly & Rosenblatt, 2012). For any system development process to be successful, users have to be widely involved in the whole development process. However, in this methodology (waterfall), users are only involved
Monday, October 7, 2019
A report for Real Coffee LTD Essay Example | Topics and Well Written Essays - 2000 words
A report for Real Coffee LTD - Essay Example This paper aims to present the challenges that Real Coffee Ltd, a family business in Oxfordshire, has to face in order to secure its growth in the long term. Keeping its products at high quality and emphasizing on the quality of customer services have been considered as strategic priorities in Real Coffee Ltd. However, through the years the increase of competition has led to the need for the introduction of certain changes especially in regard to specific parts of the business, such as HR and marketing. These changes could be successfully implemented only if they were appropriately designed and supported by all members of the business. The trends that characterize the coffee shop industry in UK should be taken into consideration when developing such plan. The potential need of a transition period for alternating the existing strategy of the business should not be an obstacle for promoting change in Real Coffee Ltd. since the expected benefits would be significantly higher than the co sts and the risk involved. Part 1 ââ¬â External Analysis 1.1 Analysis of the macro environment Social The high percentage of population in UK is between 25 and 54 years old (Index Mundi 2013); the specific part of the population represents the 41.2% of the countryââ¬â¢s population. ... On the other hand, the rate of ageing of population in Britain is quite high. According to a recent report, during the last two decades the number of people under 65 in Britain has been significantly increased reaching today the 5 million (Independent 2013); existing trends showing the rapid ageing of Britainââ¬â¢s population, a phenomenon that is expected to be continued, at least in the near future (Independent 2013). Economic The economy of UK seems to keep its strength, despite pressures in markets worldwide. Indeed, from July to September of this year an increase of the countryââ¬â¢s economic performance by 0.8% was reported, a fact that allows businesses across UK to make plans for growth (BBC News 2013). The above growth was combined with an increase of GDP in UK; this increase was estimated to 0.7%, for the period between April and June 2013 (BBC News 2013). Even if this growth was limited it, still, shows the potential of UK economy to secure its performance even durin g periods of global financial crisis. Indeed, during the third quarter of 2013 a further increase of UKââ¬â¢s GDP was achieved; the increase was estimated at 0.80% and indicates the stable growth of UK economy, a growth that is highly based on the development of the services sector which represents the 75% of the countryââ¬â¢s economy (Trading Economics 2013). 1.2 Industry Analysis In order to understand the potentials of Real Coffee Ltd to achieve a stable growth it would be necessary to refer to the performance of coffee shops industry, as this performance is affected by the industryââ¬â¢s competitive forces. The coffee shops industry can be characterized as a key part of UK market; in fact, in 2012 the industryââ¬â¢s performance
Sunday, October 6, 2019
IT - System Testing Research Paper Example | Topics and Well Written Essays - 1500 words
IT - System Testing - Research Paper Example 1. Functional Testing System functional tests overlap with acceptance tests such that the same tests can apply for both categories. They are both a demonstration of the systems functionality. They are performed to ensure that the behavior of the system is consistent with the requirement specifications set out earlier in software development. All the functional requirements that are set out for the system must be achieved by the system (Burnstein, 2003). A good example is where a financial system is required to allow customers to set up accounts, add, modify, and delete entries into the account, and make printouts. The functional test must ensure that the system can perform these tasks effectively. The functional tests are black box in nature such that the focus is on the inputs and proper outputs for each of the functions that are identified earlier in the requirements. It also takes into consideration improper and illegal inputs which must be tested on the system and their results o bserved to be consistent with the required functions (Myers, Sandler, & Badgett, 2011). ... 2. Performance Testing There are two types of requirements for systems: the functional requirement that describes the functions that the software should perform and the quality requirements that describe the quality level expected for the software such as memory use, response time delays etc. The aim of performance tests is to find out if the software meets the performance requirements (Burnstein, 2003). These tests also tell the testers if there are any other hardware factors that might impact on the systemââ¬â¢s performance. It allows for testers to tune the system i.e. optimize the allocation of system resources and to predict future performance levels for the system and this is especially important in planning for subsequent releases (Craig & Jaskiel, 2002). It is important that performance objectives be clearly articulated by the user in the requirements document and also in the system test plan. These objectives must be quantifiable. At the end of the testing the tester will know for example, the CPU cycles used, the actual response time in seconds etc. These are then evaluated with reference to the requirement objectives (Myers, Sandler, & Badgett, 2011). Resources for performance testing must be allocated in the system test plan. The resources include the following: a source of transactions to drive the experiments, that is, a load generator; an experimental testbed that includes hardware and software the system-under-test interacts with and these include special laboratory equipment and space that must be reserved for the tests; instrumentation or probes that help to collect the performance data. The probes may be hardware or software in nature; and a set of tools to collect store, process, collect and interpret data (Gomaa, 2011). 3.
Saturday, October 5, 2019
Interpreting Research Questions Using MANOVA Essay
Interpreting Research Questions Using MANOVA - Essay Example The article reports multiple dependent and independent variables in the subject study. The set of independent variables consists of the types of care services as offered by the care facilities that were involved in the research. These include substance abuse care services: ââ¬Å"assessment, referral for detoxification, intensive outpatient treatment, toxicology, 12- step groups, individual and group counseling, linkage to methadone maintenance, relapse prevention and recreationâ⬠(Bennett and Oââ¬â¢Brien, 2007, p. 399, 400). Domestic violence factors include ââ¬Å"24-hour crisis, shelter, case management, psycho education, advocacy or protection orders, transportation, childrenââ¬â¢s program, and individual, group, or mother child counselingâ⬠(Bennett and Oââ¬â¢Brien, 2007, p. 400). Dependent variables consist of three factors, ââ¬Å"womenââ¬â¢s experience of battering,â⬠ââ¬Å"domestic violence self efficacy,â⬠and the number of days in which the participants abused drugs (Bennett and Oââ¬â¢Brien, 2007, p. 400). The journal uses different levels of measurement to represent the researchââ¬â¢s data. While it applies nominal level of measurement for the independent variables, ordinal level is applied for the three categories of dependent variables. In a nominal level of measurement, numbers are assigned to items for mere identification purposes while such numbers hold preference values in ordinal level of measurement (Melnyk and Overholt, 2010). The research analyzes five variables, two independent variables, and three dependent variables. Even though the article does not explicitly offer a research question, it answers the question, ââ¬Ëwhat are the effects of coordinated services for drug abusing women who are victims of intimate partner violence?ââ¬â¢ The results that show reduced levels of substance abuse and higher efficiency among the women support this (Bennett and Oââ¬â¢Brien, 2007). The second article explores
Friday, October 4, 2019
Principle of Marketing Case Study Example | Topics and Well Written Essays - 2000 words
Principle of Marketing - Case Study Example Coca Cola offers more than 400 hundred brands in over 200 countries.2.The five brands of Coca Cola are as follows- Product life cycle can be explained as the different stages starting from the introduction stage to the decline stage that a specific product goes through. Product life cycle assessment is conducted to find out the current life cycle stage of the product. Life-cycle assessment aims to find out the environmental burdens throughout the whole life-cycle of a product starting from raw material procurement, production, use and finally to disposal.3 Consider the extension of product life cycle and the Jenkins customer growth matrix. Identify and discuss how Coca Cola might have applied these models to help ensure the continued success of Coca Cola products in the market place. Extension of product life cycle and Jenkins customer growth matrix might have been applied by Coca Cola for ensuring the continued success of the Coca Cola products in the market. It is being explained below. Existing customers-existing products: only a very few companies have a 100% share of customers share. Customers buy a product marketed by a variety of marketers. Only true-blue customers always buy the same product marketed by a specific company. ... It is being explained below. Existing customers-existing products: only a very few companies have a 100% share of customers share. Customers buy a product marketed by a variety of marketers. Only true-blue customers always buy the same product marketed by a specific company. Coca Cola could have trued to increase its share of customers' expenditure by increasing its sale among the potential consumers. As Coca Cola has already a wide distribution channel and global presence, by implementing this growth strategy Coca Cola could have expanded its client base. Existing customers-new products: This growth strategy calls for introduction of new products targeted at the existing consumers. A company has to be able to crate value through introduction of new products. Coca Cola could have introduced new products targeted at the existing consumers. A Coca Cola has a vast number of loyal consumers across the globe; Coca Cola could be taken advantage of its position in the existing consumers mind. Considering the image of Coca Cola and its current loyal customer base across the globe, implementation of this strategy could have brought positive results for Coca Cola by strengthening its bottom line. Existing products-new customers: This growth strategy requires expanding the current customer base through increasing market share. Coca Cola could have used this strategy considering its global presence as well as splendid brand equity. Attracting new customers to its wide array of brands could be easier for Coca Cola as its products are viewed as superior than its competitors' products. Furthermore, the existing heavy users could also have been utilized for marketing campaign in the form of WOM (word of moth).
Subscribe to:
Posts (Atom)